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High-probability, high-consequence events are the new reality that insurers must face when issuing public earthquake preparedness alerts. These alerts are crucial in understanding how customers respond to increased earthquake probability. They are a prime example of utilizing large amounts of data to gain valuable insights, especially for insurance companies who must quickly respond to earthquakes and the damage they cause. With timely, detailed information about earthquakes, insurance companies can help people avoid the worst and recover faster from damage. The earthquake preparedness alert data helps insurers send out warnings and assessments, implement pre-planned actions, assess risk beforehand, and prepare for a potential large earthquake. Earling analyzes 24 billion records every day in over 40 countries to issue earthquake preparedness alerts when the probability of a significant earthquake is detected. As of early 2020, Earling is the leading market player, the only solution that can issue earthquake preparedness alerts.